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THE TRU STANDARD
BRAND IDENTITY
Brand identity is the collection of elements that a company creates to portray the most suitable image to its customer or fan base. It is made up of what your brands says, what your values are, how you communicate your product, and what you want people to feel when they interact with it.
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We can assist you in creating your Brand Identity by discovering what you or your business represents. Once we know your mission, your values and 'the why' of your brand we will begin to develop a unique Creative Brief to encompass the building blocks of your Brand Identity.
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creative brief
While working with you directly, the Creative Brief will allow us to discover and highlight your brand background, objective, target audience, message, competition, distinguishing characteristics, creative considerations and tone. From there, we share the Creative Brief with you to make sure we are on the same page, once confirmed that our vision is aligned we will move on to the fun stuff, the design!
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mood board
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First, we will use what we learned from the Creative Brief to come up with a Mood Board. This collage will be comprised of design elements that are similar to your desired Brand Identity. The Mood Board uses other creatives' designs and images to give us a directive for your unique Brand Identity. We will send you this collection of elements in addition to the Creative Brief to guarantee we are heading in the perfect direction before assembling your unique Design Elements.
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design elements
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There's so much more to an effective Brand Identity than just a logo. We cover all the details that may get overlooked, but are truly valuable in comprising a complete Brand Identity. These Design Elements may include:
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typography (primary and supporting).
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graphic language (illustrations, patterns, textures, photography, icons, etc.)
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Colour Palette
With these elements considered and created we are now ready begin the process of designing the focal point of your brand identity, yes, we know...you 'need a logo!'
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lo•go
loh-goh
noun, plural - lo•gos
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Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
the logo
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If your potential customer was to see one thing that represents your Brand Identity, one element that through image alone was able to convey who you are and what you value as a brand, it would be The Logo. A logo may be comprised of multiple elements, including typeface and symbols. These elements may be presented together at times, or separated, depending on the medium. A logo should be timeless and simple. It should clearly communicate what your brand represents and make a lasting impression on your audience.
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At TruDesign, we strive to create logos that will carry your brand into the future. All our logos are designed in vector format, meaning they can appear at any size without losing quality or pixelating. We work with our clients throughout the design process to make sure your vision is met, receiving your personal feedback from concept to completion
THE MEDIUM
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So now we've finalized your new Brand Identity and you're ready to show it off to the world. But first you must decide which Medium you are going to present your classic new artwork in. Most will start small, like on a business card, some might thing big like a billboard! Either way, we are prepared to assist you in finding the perfect fit for your logo and Brand Identity.
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All Brand Identity packages come with your choice of three mediums, customized to highlight your logo and design elements with a professional finesse. Choose from any of the mediums listed below, or contact us if you're thinking outside the box! The mediums include design files for:
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Business Cards (Front and Back design)
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Signage (customized for any single size)
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Social Media (Facebook Business Cover Photo, Instagram Profile, Twitter header, etc.)
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Merchandise Layout (t-shirts, stationary, letterhead, etc.)
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Custom Stickers or Decals
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App Icon & Required app image sizes
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Phone/Tablet wallpaper
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Billboard (large format advertisement)
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Watermark
*We provide the artwork/design for these mediums, not the print, however we are happy to assist you in finding suitable printers for any of our services.
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Of course with the high-resolution files we send to you, your creativity is the only boundary to where your artwork might land. The provided vector (.ai/.pdf/.eps) and raster (.psd/.jpg/.png) files will be compatible for use on almost any medium, and if the file is not supported, just contact us to find a suitable file type. If you are looking for embroidery however, most print locations require you to pay a small fee to convert the provided artwork into a file that is compatible with embroidery software.
identify your brand today
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Ready to take your business or band/artist branding to the next level? Contact TruDesign today to discuss our Brand Identity package with no obligation or cost.
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Hit the contact button to fill our form with some initial ideas you may have or just to connect and we will contact you as soon as we can.
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You may also email us directly at info@truability.ca if you prefer!
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